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UEFA: Euro 2008

Inspired by the stunning backdrop of the Alps, we spent four years delivering the entire brand identity for the UEFA Euro 2008 Championships. Aided by the identity, the event exceeded all of UEFA’s expectations and took the tournament to a new level. With the competition broadcast to over 140 different countries, millions were exposed to the brand. The project included an extensive range of unique deliverables including stadium graphics, city graphics, corporate hospitality, brand guidelines and all promotional material.