we united a city


Each year UEFA creates a new identity for the Final of its flagship competition the UEFA Champions League, and in 2015 it was held in Berlin.  Berlin is a symbol of European Unity and the Brandenburg Gate is the ultimate landmark symbolising a united Germany and Europe. It’s a place where people gather to celebrate cultural and sports events. The Final identity took this inspiration of unity and combined it with the famous tree lined avenues of Berlin, where these paths led the two finalists into the city. The creative theme of ’Champions Unite’ was devised, where the Olympiastadium hosted the Ultimate Stage, uniting fans from all over the world to witness the most prestigious football event in the world.  The graphic interpretation focused on a centrepiece of these paths leading to and through the Brandenburg Gate and onto the final destination. It was implemented across all print and digital platforms which included city/stadium dressing, match tickets, player tunnel, interview backdrops, accreditation passes, dressing rooms and microsites. Images supplied by Getty images.