Olympic Park hosted the UEFA Champions Festival in the week leading up to the UEFA Champions League final at Allianz Arena, Munich. We are proud to have conceptualised and designed all event branding, city promotion, wayfinding, layout of activities and join the game concept. We also provided the entire design service for the Museum of Champions. A 900sq. m. exhibition space unfolded an exploratory narrative, bringing to life the best loved as well as the least known images of the competition under one roof. The refined tone of the environment offered a salute to the Champions League’s prestigious legacy.