Hyde Park hosted the UEFA Champions Festival in the week leading up to the UEFA Champions League final at Wembley. We are proud to have conceptualised and designed all event branding, city promotion, wayfinding, layout of activities and partner integration programme in the form of the UEFA Champions Passport. We also provided interior design services for the Museum of Champions. The 900sq. m. exhibition space unfolded an exploratory narrative, bringing to life the best-loved and least known stories of the competition under one roof. The refined tone of the environment offered a salute to the Champions League’s prestigious legacy.