We were commissioned by Infront Sports and Media to create a new identity for the Turkish Basketball Federation (TBF) across all media. Basketball is the second biggest sport in Turkey, and the TBF is among top two basketball federations in Europe. The country also supplies the third most NBA players from Europe, so has a global reputation in this sport. The new identity was commissioned in order to help TBL ensure a strong and consistent appearance of the federation and its events, and increase global awareness of the TBL brand. The identity included a new logo, brand architecture and visual guidelines for their leagues and events, new typeface, plus composite logos with integration of title sponsor, arena signage, posters, interview back-drops, merchandising, marketing collateral, websites and a broadcast TV graphics package.