When Sport 5 wanted to activate their brand, they came to Designwerk. Consisting of not just one but all subsidiary companies under the Lagardère Group, there was some intense brainstorming sessions in order to conceive a way to showcase all companies together in a seamless fashion, create a main hub where everyone could meet and whilst doing so, become fully immersed into the brand in the most dynamic way possible. What we came up with was an open plan space with a series of 'rooms' that dominate the entire exhibition. Each one focusing on key attributes and represented in a slightly different tone. The coffee bar was serving to the whole list of delegates and the visitor flow of each room ensured an compelling journey throughout.