Preferred Sands provides speciality sands used in hydraulic fracturing for the oil and gas industry. They were exhibiting at the annual Society of Petroleum Engineers conference in Amsterdam, and commissioned Designwerk to create a stand that would showcase their 4 main products in an interactive environment. The stand was very successful and attracted large numbers of specialist engineers involved in fracking and related industries. One popular feature was a giant test-tube comparison of how Preferred Sands dust reduction methods compared to rival companies…..a striking and highly effective demonstration tool. The special rustic environment made the stand comfortable and immediately familiar. The informal meeting areas were surrounded by entertaining interactive displays that created a sleek overall mood.