we balance strategy with creativity

New Balance: Campaign

Together with our friends at Generate Sponsorship we created a new campaign for New Balance's launch into the world of Cricket. The creative needed to support the 'Let’s Make Excellence Happen' concept that was already in use across all New Balance's other sports and highlight their experience in producing high performance footwear. Jonathan Trott was named as an ambassador and along with the shoe became the focus of the campaign. The campaign also had to be flexible enough to adapt to the international markets meaning artwork and guidelines could be easily updated with local ambassadors. We were responsible for delivering two ads, one shoe focused and one action focused, that would be used across multiple mediums, advertising boards, print and digital media and online banners. We also conceptualised how the campaign could be rolled out in-store.