we served an ace campaign


Designwerk were commissioned by the International Tennis Federation to create an integrated campaign across all media for the Davis Cup and Fed Cup, celebrating what makes the ITF competitions so unique and special. The brief was firstly to align 130 different federations in the way they promote the tournaments, and secondly to engage fans and generate more ticket sales. The ‘Show Your Colours’ campaign highlights national pride and passion, using the idea that the colours of national flags transcend language and cultural barriers. It emphasises the global team qualities that distinguish the Davis Cup and Fed Cup from the rest of tennis. Fans were asked to #Show Your Colours, and upload their images to share with other fans via social media. Deliverables included the campaign structure, composite logos, poster templates, guidelines, advertorials, social media headers and banners, website backgrounds, awards and event activations.