we 'love' anniversaries

ITF: Centenary

To celebrate 100 years of the ITF we were asked to create a campaign that would be "the glue that makes everything stick". The challenge was that as well as the ITF centenary, there was the 100th Davis Cup Final and the 50th birthday of the Fed Cup all within 12 months – many different messages, logos and wordmarks to consider. We came up with a simple wordmark incorporating the dates of the centenary and a supporting celebratory ribbon graphic that could be easily applied to any of the ITF events branding, without overcomplicating the overall visual impact.