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Ice Age 3: The Experience

We created this ten-week exciting experience at Chessington World of Adventures to help make Ice Age 3 – Dawn of the Dinosaurs the highest grossing animation movie of 2009. Over 195,000 visitors each spent over six minutes totally immersed in a fantasy world, building an emotional connection with the Ice Age brand, characters and storyline. As a result, brand recall levels far exceeded levels achieved via traditional advertising methods.