we create the future

Future of Britain

We were chosen by OMD UK to design and create a theatrical, sensory and memorable experience for their clients and current partners in the form of an event at the spacious and iconic Old Truman Brewery, in East London. Titled ‘The Future of Britain, Now and Next’, the event explored how brands need to adapt to Britain’s changing consumer needs, and the impact of technology on them today and in the future. To capture the essence of this theme, we created a series of illustrations of consumers looking onto the audience, which were hand painted on huge white drapes around the room, creating the look of a British courtyard. Together with simple branding using bold typography on a sharp red shape, the event had the atmosphere of a lively debating chamber.