We are proud to be the driving force behind the 2012 rebrand of the SBK World Superbike Championship. As motorsport witnesses the celebration of the SBK’s 25th anniversary, the racing series chose Designwerk to completely overhaul its brand. Rebuiling the competition needed a whole new strategic campaign, visual identity and global application rollout. We helped deliver everything from comprehensive brand guidelines to a suite of broadcast sequences and onscreen race graphics. Creative workshops aimed at brand building, architecture systems and identity families proved vital in helping everyone to build a strong and dynamic vision.