we overcome obstacles

FEI: Social Media and Website

The world governing body for equestrian sport - The Federation Equestre Internationale (The FEI) understand the importance that social media plays in the rapidly advancing digital age. As a result, Designwerk were appointed to assist them on this journey. We started by creating a social media strategy which was quickly complemented by a toolkit of identifiable icons to ensure visual consistency across all social media touchpoints including Facebook and Twitter. In addition to this we have created a content managed media press kit system and numerous website icons and promotions for use both on social media and the main FEI website.