Catered To is the Virgin Island’s premiere provider of tailored villa vacations. They commissioned Designwerk to deliver a website and re-brand which would position the company as the top villa agency servicing the island of St.John, and increase its market share in America’s most crowded VM (villa management) market. Our in-depth brand audit led to a repositioning of the Catered To offering, including new tailored holiday planning and concierge services. Targeting a 2-fold audience of vacationers and villa owners, the website has a dual purpose as a holiday booking engine as well as a service for owners to monitor their investments. The Catered To website is their most critical business and marketing tool, and includes systems to track and analyze traffic, which was up 35% as a result of the repositioning.